Defining Partnering Strategy involves gaining an understanding of your business and products to determine what component of your busi ness might present the best opportunities for partnership.

How do we put the best foot forward in seeking partners for your business? In what products or services does your business have the greatest track record? What is your company's greatest strength whether experience or strong reference clients?

Eco-systems & Trend studies are carried out to gain an overview understanding of the dynamics and key players in the target markets.

From this eco-system the optimal routes to the customer and partner company types are selected and prospect partner lists are generated.

A key step in the process is determining the best fit partners for your company according to Maidsfield's seven key criteria to meet your business objectives.

The key outcome of Step 3 is a selection of the 'Top 5' according to best-fit Ranking

With the selected 'Top 5', Maidsfield can then contacts the decision makers to pitch the partnership at a strategic level, generate interest and determine fit.

From there, to introduce you, the CEO/VP, to progress the discussions, identify initial engagements and agree tentative terms.Learning from the approach of the 'Top 5', further companies can then be selected to progress contacts to meet the partnering objectives

Establish & Build Business Relationships

This step is to continue to work with your company to progress the relationship to ensure fit across Strategic, Commercial, Sales & Marketing and Operational areas.To close the full cycle of on-going support for your partner, Maidsfield work to assist you in defining effective sales supports of the partner sales teams to maximise the sales potential of the partnership.