The CEO’s Job in a growing organisation:
In building your company, as the leader in your organisation, it is your job to architect your company. This means enabling your business to learn what works, putting a process in place and improving the process, while structuring to scale your business. As your business process begins to work, from marketing, sales through to delivery, support and product development you step back to put talented people in place for this process to work without your constant involvement. Then as CEO you focus on where to best use your skills to continually build the organisation, depending on your skills of course.
What does the Process look like?
Your business process will be some variation of the following, depending on what works for your business:
1) Lead Generation - finding the right type of customers
2) Lead Qualification - do they really have the need, that I solve
3) Sales - convince them we’re the company to solve the need
4) Delivery - solve it
5) Support - make sure it continues to solve the need
6) Product Development (based on Market Feedback) - learn and get better all the time
NOW, how can Partner drive my company’s Sales?
The following diagram shows the high-level sales process with some examples of partner types to help drive your sales process:
SO How do I make it work for my company:
1) Understand what you really want
2) Prioritise the Partner Types, according to who can be most effective in meeting my needs
3) Then find the Partner companies that best-fit your needs
These are just some of the areas discussed in the Maidsfield Partnering Workshops. Click here for More Information.
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