So you’ve got a great technology product and/or service,
and it solves a real business need, applicable to many business types,
and you’ve got clients who sing your praises.
Nothing relates better for a client than really understanding their business.
As an expert supplying into the industry you should know your clients’ needs better than they do. After all , you do work with many companies with this need and they mostly just know their own from one point of view.
Focussing on specific sectors allows your company to become experts in those sectors.
ACTION: Determine the sectors that have the greatest Need for your solution. Who gets greatest value from your solution and Why? what are the Need Drivers?
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