The secret to establishing great Strategic Partnerships is to know how well the companies fit together. By firstly understanding and selecting the types of partners that best meets your business objectives, then to progress to analyse the potentially suitable companies to identify the best-fit partners. The next step is to call them up and we do the calling for you.
From project kick-off to Maidsfield calling up the Top 5 Best-Fit Partner companies is about 5 to 6 weeks. We believe in expedience and getting out there talking to the target partners as soon as possible. Maidsfield make the call as “VP of Alliances” of your company, or a similar suitable job title.
We identify the most appropriate person to speak to within the target company and then we speak to them. From this call we can pitch the partnership opportunity at a strategic level to determine the partner’s interest and qualify the fit.
Once interest is created and the target partner qualified, then we hand it over to you, to progress the discussions to establish the partnership. We step more into the background, to enable the business relationship between you and your potential partner to develop. We continue to guide the process from behind the scenes to establish a productive partnership connected at multiple levels within each organisation.
This is a sweeping overview of stage 3 and 4 in our Strategic Partnering Process that we use to help Irish Software Product Companies with their Internationalisation Strategy.
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