This is a companion post to this months Market Leader Monthly Newsletter.
This outlines the defined stages from Cold Prospect to developing an Ideal Client for your business. This takes time and many steps.
This is a Sales Generation Process that incorporates a good understanding of your target Ideal Client(s), good marketing materials and steady continuous semi-automated marketing and sales activities to develop a client base for your business.
Seductive Marketing incorporates both Marketing and Sales, continuing beyond the first client engagement to develop the client relationship further to being an Ideal Client.
If you have good reference clients then they are likely a definition of your Ideal Client. How do you find more and this enabling you to reduce the number of non-Ideal Clients? See the Business Case for Ideal Client Focus.
This is a typical marketing and sales process for a very established and mature organisations. The Ideal Client Focus Programme enables small and medium sized organisations to inexpensively introduce similar marketing and sales processes and activities.
Read more on the newsletter.
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