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[ # ] Technology is easy, Changing behavior takes time
March 10th, 2007 under Sales and Marketing

Relatively speaking creating and implementing a technology solution is easy compared to changing peoples’ behavior.

If you are selling new or better ways of doing things present a baby-steps transition from the old to the new.

Don’t expect your customers to take the big-bang approach. It’s may just be percieved as too much of a risk.

“Make it easy for them to say yes.”, Larry Quinn at Enterprise Ireland Class of 2006 showcase.

“Brave was the man who bought the first fax”, ???


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