Relatively speaking creating and implementing a technology solution is easy compared to changing peoples’ behavior.
If you are selling new or better ways of doing things present a baby-steps transition from the old to the new.
Don’t expect your customers to take the big-bang approach. It’s may just be percieved as too much of a risk.
“Make it easy for them to say yes.”, Larry Quinn at Enterprise Ireland Class of 2006 showcase.
“Brave was the man who bought the first fax”, ???
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