a companion piece to the January Maidsfield Market Leader Newsletter article “Marketing is part of the Sales Generation Process”
Marketing is misunderstood by so many.
Generating Sales involves many expertise from product definition, getting the message out there, generate leads, following up, getting the meetings, creating the opportunity to win the business and ultimatly getting the sale.
This is Marketing and Sales. It is part of the same process. There is much more to Marketing and also to Sales, but it does come down to generating more sales…
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