University College Cork operates a successful and highly appreciated Executive MBA Programme. In order to ensure the product continues to meet market needs, Donagh Kiernan of Maidsfield was engaged to facilitate a review.
The review involved facilitating a number of Focus Groups and reviewing the target candidate student (Ideal Client).
The Focus Groups consisted of Industry Leaders, Human Resource Directors, UCC MBA Graduates, UCC MBA Board, UCC Administration and Lecturing Staff took place over two month period in August/September ?¢‚ǨÀú05.
The review report was produced and presented to the MBA Management Board for discussion and review.
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