Many people and companies focus too much on capabilities and expertise they don’t have. They forget and take for granted the expertise they do have.
Your customers are the best people to find out the true value of what you do, even if you don’t charge for it.
I think its better you ask an experienced third party to do this for you. Surveys are OK but may not give the full picture. Ask someone to meet with key clients and talk to about why they do business with you.
In doing this for others (in the past), I would always ask
would your pay three times as much as you did?.
In one case in talking to 10 customers, 9 out 10 said yes.
Write a comment