see newsletter article on Seductive Marketing Part 2 - Your Ideal Client..
Your Ideal Client is a client with whom you find it easiest to deliver value to.
Who would you regard as your best reference client? Why?
Do you enjoy working with them? Why?
Do you clearly understand the value of what you do and pay accordingly?
Do they refer business to you because to see clearly that you are a key part of they business?
Being Ideal Client Focussed doesnt mean you start ignoring other business, but it will define a focus to develop a greater number of Ideal Clients in your business.
contact Maidsfield for more information on Ideal Client Focus and Maidsfield’s Market Leader Programme
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