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[ # ] Competitor or Ideal Partner
January 22nd, 2007 under Business Development, Partners and Alliances

I’ve seen it a number of times in the past few years where a company wrongly perceives another company to be a competitor. They are supplying into the same market sector and their message is not very different to yours. In reality they turn out to be ideal partners.

NOW, it’s happening to us (Campbell Informatics) and my gut is telling me that they’re an ideal partner but people in our market perceive them to be competitors.

We do indeed have some commonality in the problems we solve. We both also provide for other related areas that the other is not interested in solving, as I see it anyway.

I am calling them this week to seek to meet and discuss joint opportunities.


Read the Comments

[ # 2591 ] Comment from Brendan Lally [April 29, 2007, 4:34 am]

Let us know how this works out.

I believe a lot of companies (from what I’ve seen) can act/bond together and be a far more powerful force than seperate. These ‘bondings’ can be on several levels but effectively need 2 balance each other so that where u company is weak the other can help and v.v.

Not sure if there has been any studies on this.

Lal

[ # 15332 ] Pingback from Maidsfield Blog - Partnering and Business Development » Paisley and QUMAS: Partnering for market penetration, revenue generation and winning awards [November 20, 2008, 7:17 pm]

[...] I wrote before about partnering with perceived competitors. [...]

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