Maidsfield Blog - Partnering and Business Development

Donagh Kiernan Appointed CEO of Campbell Informatics.

As a result of my move, Maidsfield Business Development is being transition to Whitehorsepoint Business and Marketing Consultants.

Whitehorsepoint is a privately held Irish company providing International Marketing, Business and IT professional services to a wide range of Irish and international clients. Whitehorsepoint and its founders have a proven track record in the software and telecommunications industries and an impressive list of client relationships.

Irene McGoey is one of the principles of Whitehorsepoint. Irene did great things at Euristix in assisting with market definition and general marketing activities. I first heard about Irene at the time around Euristix winning the Irish Software Association Marketing Company of the year. Vistech was a supplier to Euristix at that time. I also worked with Irene in more recent months as fellow Enterprise Ireland Mentors. Irene is also helping us out in Campbell Informatics on the Marketing side.

Vistech was a big part of my life. It was my first business, where I cut my teeth as a business person.

I have many fond memories of successes, great times, great people, great team spirit and great technologies developed.

Of course the latter years provided many tough business decisions and situations when I tried to recover the business to its former times after the damage done at the 2001 turn in the market. The last three years provided me with much more business experience that the previous six.

Am I happy how it all went at the end of the day? No, but I am happy that I dealt with all issues at hand in a responsible manner. I’m happy that when it mattered I had the support of many good people in the team to work through the tough times. Thanks.

Would I do it again?
- Yes I would, but better of course

In my previous existing in Vistech, at it’s peak, I employed 43 staff. With the decline in the market at the end of 2001 and true experiences that followed we truly endured many hard lessons.

In Maidsfield and the Business Development of Technology companies I operated by oursourcing an element of what I do.

Monday next, January 30th, sees the start of Mary Meehan as Maidsfield’s first employee. I didn’t enter into the decision lightly, memories of the past come back to me…..

Mary posseses much experience in Marketing and Sales and I’m really looking forward to working with Mary.