|
some comments,
Do we send a letter first and then call OR do we call first and then send the letter?
Letters dont work, People dont read them
Direct Mail does work.
One letter rarely works. The idea is to get their attention. A simple letter is unlikely to do this. Two letters may do it, but it may take five, or more …..
In October’05, in promoting a full day workshop, I wanted to test the various direct mail methods and messages.
To one group of 70 companies that I hadnt worked with (with some companies I knew that i knew), I ran three post card size mailings or photos of clients and their endorsements of my services. On the back of the card stated the details of the workshop. The three cards hit the target group one day after another:
1) Monday they got a card of Tom Keane of Nitrosell.com,
2) Tuesday they got a card about John O’Hare of Azotel.com
3) Wednesday the card recieved details about my guest for the day, Cian Kinsella ex of CR2 and Kindle Banking Systems …
Did it get people to call me or visit my website and book online?
It definitely got noticed but it didnt get bookings without a follow-up call…….seeking feedback it seems my timing was out - there was simply too many free Enterprise Ireland seminars on at the time….its great to see EI doing so much…
Letters need to get their attention, either through innovative novelty, being hit multiple times or even to the point of being annoying or contraversal…
Never assume that one letter will work…
| 
