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As a technically strong company eager to sell internationally, is your biggest market far away with many hard-to-open doors to break in to a lucrative market. Would a corporate partner who has access to your target customer base be of value to your organization? Who are these partners and how do you effectively get a relationship working?
Ireland has produced many strong technical companies. When you meet an Irish technology entrepreneur, notice their ease with, and burning desire to, talk about the depths of their technology. I enjoy working with people like this. They continually work to be world class at what they do at a technical level. They frequently underestimate what their business can achieve if they can effectively get to the market. I enjoy helping create partnerships to help these companies get their technology and capabilities into the market and help them gain customers and revenue growth.
Corporate Partners are a real path for these types of companies but is your business ready for Corporate Partnering? How easy is it for someone else to sell your services? Are you expecting too much of a partner’s sales team to understand and sell your services? Your service must be easy to explain, fit well with the partners offering and the sales team must see it worth their while to sell or refer your service. Will you clearly make them, and you, more money?
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