Maidsfield Blog - Partnering and Business Development

I can only imagine that seduction is about being drawn into something and before you know it ….

this is a companion piece to the January Maidsfield Market Leader Newsletter “10 Step Sales Generation Process - Seductive Marketing Part 1″

Nobody likes the hard sell. If we’re pushed too much we withdraw. If you’re too focussed on your needs you may forget your clients’ needs and this can be seen by the client.

You need to demonstrate the value to your client in your offer.

Seductive Marketing is about demonstrating this value is stages while asking a little of your prospect at each stage from COLD through to IDEAL CLIENT….

We are too eager to blast out all the information of our offering and not know if its being interpreted correctly and WHO is looking at it. We’re not chasing a general market and need to blast everyone. We need to be targetting a tighter group and hitting them with the right info to bring them forward a step and then another step…

Seductive Marketing… giving your clients what they want - ie: business success

talk to me

a companion piece to the January Maidsfield Market Leader Newsletter article “Marketing is part of the Sales Generation Process”

Marketing is misunderstood by so many.

Generating Sales involves many expertise from product definition, getting the message out there, generate leads, following up, getting the meetings, creating the opportunity to win the business and ultimatly getting the sale.

This is Marketing and Sales. It is part of the same process. There is much more to Marketing and also to Sales, but it does come down to generating more sales…

This is a companion piece to an article in this the January Maidsfield Market Leader Newsletter.

January is tough to get through for many, the Monday of the year I suppose…

January to May is great - 5 months of straight run progress without holiday interference etc……

June-July-August - is drudgery in that its hard to get anything started and as hard to get anything else done….

September-November, the world comes back to life for a quick blast and then

starts to go nuts again for all of December…..

We must all understand the trials and cycles that affect business decisions in the clients business… seasonality, budgeting etc…

Tradesman’s home…

two separate clients in the past few days expressed the gratitude to what Maidsfield have done for them….

you have, most definitely, directly and indirectly increased our sales and our overall business

excellent stuff, exactly what it says on the tin

over the coming month (February’06) I intend to follow my own advice in developing my own business and spell out what I do for my clients.

so what barriers have I helped overcome in the past year: Helping Business Owners and Managers get want they want with their businesses. Sell this business, build that business, Sell More, Decide Direction, Secure Funds, Clarify Value, Establish a partnership with a global player, make the sales work, mentor, support….Business Plans, Marketing Plans, Marketing Materials - Website layouts and contents

I will also be introducing, a bit more widely, The Market Leader Framework for extracting the value in your business in targetting your Ideal Client….. bring greater sales and focus to higher value in your business..

Also in implementing the defined strategy with Seductive Marketing techniques in the The Market Leader Sales Generation Process… being outlined in my next few Newsletters…. - you can subscribe on www.maidsfield.com

Time to pick it up a bit -

but great ideas die from lack of it….

When you have a business based on a sound concept where the value is clear and the market want it….IT STILL COSTS to get to to the market, so where does this money come from…

Products dont sell themselves, no matter how good they are.

Money may be a poor limiting factor, but securing funding takes time, BUT WITH the right funds you can get the best expertise to save time to getting your product to market.

Money doesnt have to be a limiting factor, if you have a passionate unwaivering belief, your business is sound and you have adequate time to develop your business, ALONE.

To meet the opportunties, you need cash to pay for the adequate expertise to respond at PACE. BECAUSE when you see an opportunity you either ACT of make an excuse to do nothing…

It’s niave. Pay for pace. Buy Success. Buy Time. If you have the Belief, use it to get the Funds and BUY the expertise to drive on for faster, surer success.

In my previous existing in Vistech, at it’s peak, I employed 43 staff. With the decline in the market at the end of 2001 and true experiences that followed we truly endured many hard lessons.

In Maidsfield and the Business Development of Technology companies I operated by oursourcing an element of what I do.

Monday next, January 30th, sees the start of Mary Meehan as Maidsfield’s first employee. I didn’t enter into the decision lightly, memories of the past come back to me…..

Mary posseses much experience in Marketing and Sales and I’m really looking forward to working with Mary.

I really like Larkin Cunnigham’s post on the Decare Systems blog recently,

Henry Ford, founder of the Ford Motor Company in 1903, had a great philosophy. Get the laziest man to do a job and he?¢‚Ǩ‚Ñ¢ll find the quickest way to do it. It turns the negativity of laziness on it?¢‚Ǩ‚Ñ¢s head and turns it into something positive.

Laziness is not a bad thing in Software Development either, it turns out. I say this because like most people, I am lazy. I don?¢‚Ǩ‚Ñ¢t like to write excessive code and I don?¢‚Ǩ‚Ñ¢t like too much of a configuration overhead in my frameworks. It slows my creative process. That?¢‚Ǩ‚Ñ¢s why I am an advocate of Convention over Configuration.

Similiarly Jim Corbett’s Post on innovation on the EirePreneur blog - Ideas are a dangerous drug.

Is it Laziness or a driving belief that

There’s got to be a better way….

Creative people are not good at steady, routine work and would fail a bank aptittude test…..

So many techies would revel in the task of “Find me a better way to do this”………. but we all need a balance